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  • Overview
  • How to manage a Google AdWords account?
  • Principle
  • Managing the simple accounts
  • Managing the multi-account accounts
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Stored procedures
Warning
From version 17, this feature is not available anymore. To use Google AdWords, see the corresponding Google API: https://developers.google.com/adwords/api/docs/guides/start
Overview
Google AdWords is a Google service used to promote a company on Internet.
To use Google AdWords, you must create an AdWords account. This account allows you to manage the campaigns run on Google AdWords. This account must be created with Google AdWords.
The AdWords account can correspond to:
  • a single account.
  • a set of accounts, grouped in the multi-account center of Google AdWords (also called My Client Center). The multi-account center is useful for advertisers who manage several accounts, for advertising companies, ... If Google AdWords accounts are grouped in a multi-account center, you have the ability to directly access all the accounts found in the multi-account center or one of the AdWords accounts.
The WLanguage functions can be used to manage a single account or a set of accounts grouped in a multi-account center.
Reminder: To handle the Google AdWords service by programming, you must necessarily use the Google AdWords APIs. These APIs have a cost associated to them. GglAdWGetMethodCost is used to estimate the cost of each function.
How to manage a Google AdWords account?

Principle

To manage a Google AdWords account:
  1. Create (if necessary) a Google AdWords account (via the Google interface). The account is identified by an email address and the associated password.
  2. In the code of your application, create a gglAdWConnection variable.
  3. Use the functions for managing the AdWords accounts.
Note: If you are using a proxy to access Internet, the proxy must be configured (Proxy) to use the Google functions.

Managing the simple accounts

The following WLanguage functions are used to retrieve and modify the information of Google AdWords account:
  • GglAdWGetAccountInfo is used to retrieve the characteristics of the account associated with the AdWords connection. These characteristics are retrieved in a gglAdWAccountInfo variable. These characteristics can be modified if necessary.
  • GglWrite is used to take into account the modifications of account characteristics on the server.

Managing the multi-account accounts

The following WLanguage functions are used to retrieve and modify the information of Google AdWords account:
  • GglAdWListClientAccount is used to retrieve the list of main email addresses for the accounts managed by the multi-account center.
  • GglAdWListMCCAlert is used to retrieve the list of warnings from the multi-account center. These warnings are retrieved in an array of gglAdWMCCAlert variables.
  • GglAdWListClientAccountInfo is used to retrieve information about each account found in the multi-account center. This information (email address and management mode) is retrieved in an array of gglAdWClientAccountInfo variables. This information can be used to get the account characteristics with GglAdWGetAccountInfo.
  • GglWrite is used to take into account the modifications of account charactersitics on the server.
Minimum required version
  • Version 14
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